WHAT IN THE HELL ARE WE GOING TO DO??? Part One

Cash Flow, now more than ever, is imperative in this economy and companies that our proactive will last the storm but their could be major damage in the long run. Capital is extremely important and those that do not have emergency funds for situations like we are in now will lose in the end. Some major Hotel Management Companies have drastically made cuts in service quality and have put employees under wadge freezes. Some employees haven't seen a raise in over 2 years even though inflation continues to rise at a staggering rate. Because of this Employee turnover is higher than ever. This cost the company more then it would to successfully retain the employees. Pricing power has been lost for most 2-4 star brands and rooms that used to go from 249 are not selling for 169 as a rack rate. So companies are making up for it by taking severe risk in service quality. This is very dangerous because these hotels could lose patrons over bad service. Forecasting would way off if those guest that hotels counted on every week, month, and year suddenly vanished. This country will forget what good service is. The hotel and restaurant industry will turn into the airline industry. I can go on and on and on about this but I will continue this discussion next week. I'M SICK! Thanks.